Dramatic Contexts
By Kate Garrett
Trend Analysis.
Working in the fashion Industry it is important to be able to identify what the trends are for the next season, you will see the trends for the upcoming season in the Fashions weeks. These extreme looks will the be diluted down through the industry untill they influence our everyday makeup looks. When trying to work out a trend you need to consider:
-
Texture
-
Finish
-
Colours
-
Placement
-
Tones
-
Patterns
-
Techniques/Application
Here are the trends for A/W 2014.
Off Colour.
This trend is all abou tthe skin glowing with the rest of the face very minimal but with a pop/touch of colour.
In this trend we see metalic texture being used alot. There tends to be a nude stain around the eyes for definition but not noticable so it looks very natural.
Products are all placed in very naturally complimenting places for a radient look.
To create this look you need to use very natural tones of beige, browns, dusty pinks etc taht compliment your skin tone. The complextion doesn't look bronzer or sun kissed it is more natural and dewy looking.
Streamlined.
On Reflection.
Unprocessed.
![](https://static.wixstatic.com/media/eefadf_50eb3534d0784b699b5c163eb606c1c9.png/v1/fill/w_444,h_513,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/eefadf_50eb3534d0784b699b5c163eb606c1c9.png)
![](https://static.wixstatic.com/media/eefadf_b35581bcb2604844b86feac98ecd8abe.png/v1/fill/w_444,h_514,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/eefadf_b35581bcb2604844b86feac98ecd8abe.png)
![](https://static.wixstatic.com/media/eefadf_4a456e3e13014e58add058ff8650b8a1.png/v1/fill/w_440,h_505,al_c,q_85,enc_auto/eefadf_4a456e3e13014e58add058ff8650b8a1.png)
![](https://static.wixstatic.com/media/eefadf_4f25dde8e14740969c1095d96f6177bc.png/v1/fill/w_443,h_518,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/eefadf_4f25dde8e14740969c1095d96f6177bc.png)
This is a look where the eyes are lined in a structured way that runs the fine line between grunge and glamour. Each artist will do a different shape or colour but as long as it widens and compliments the eye it is the streamlined look.
To create this look you need to apply bold line in a shape or lines, to finsih the look the rest of the makeupis ept very minimal so the eyes are the focus and impact.
This is called to make a 'real' look. Skin care and preperation is really iimprotant as you want to excentuate the feature and skin you need to look after it.
To create this look you want to look like you've not got any makeup on, you want the natiral beauty to take over and be the focus, match colours used on the face to give it that organic feel.
This is all about the shine, how the skin appears is th ekey to creating a good on reflection look. You can stain around the eyes to add focus but only using soft natural colours.
Texture you want to create for this look are glossy and stained, focusing on the skin.
Figure 22.0
Figure 22.1
Figure 22.2
Figure 22.3